The 4 Pillars

of a Powerful (and Profitable!) Marketing Plan

It's time to market your business. 

It's time to implement your plan. 

It's time to get clear on what your plan even is and make sure it's a plan that WILL work.


I know what it's like to wonder if all the work will pay off...

I've seen so many of my clients struggling until they had an effective plan in place and strategy for orchestrating it.
I'd love to support you in doing it with ease.

You're primed.

You have a business or at least a side-hustle that's aching for your attention and you want to find the path of least resistance to success.

You're ready.

You know that it's time to show up and do the work and you want a plan of action that you can easily follow through with.

Your people are waiting...

You know that there are people out there who could use your support and you are excited about getting the heck out of your own way and serving them.

Who is this for?

This is for you if...

  • You're gifted, but struggling to achieve the success you know you deserve.
  • You're ready to make a real investment and enjoy the results.
  • You're ambitious, driven and wanting to make a real difference in the world.
  • You're heart-centered, focused and tired of being stuck.
  • You're overwhelmed- every little thing to do to market your business feels like a MASSIVE effort with little payback.


This is not for you if...

  • You're more comfortable staying where you are.
  • You're addicted to the struggle and think it has to stay hard forever.
  • You're unwilling to try something new and potentially create an entirely different way of operating than the old patterns.


What you get:

Can you imagine?

  • Imagine waking up feeling like you’ve contributed to the lifeblood that is your business- and you’re seeing (and experiencing) the results of your efforts.
  • Imagine your people responding with joy, purpose, and activation to do business with you.
  • Imagine sitting down at your desk and feeling like you know exactly what the next right step is to get you the results you want.
  • Imagine looking at your checking account and seeing the fruits of your labor in dollar form.
  • Imagine feeling empowered in your operations, knowing you are doing the right stuff to get in front of the right people.
  • Imagine doing that with a fraction of the stress you are working with right now.

I can't promise you'll get all that in this 6 week program, but I can tell you that my clients report these things all the time after working with me. 

If you work this system, these dreams can very likely be realized for you too. 


What people are saying...

"When I said I wanted more business from my marketing efforts, Erin took me at my word. I learned as I incorporated her suggestions for a comprehensive, sustainable, profitable education/system update in my content messaging and my brand. Her approach is warm and open, with accountability and some tough love (in a non-judgemental way) when I needed it. Definitely make Erin a part of your ongoing improvement-in-Marketing team. I have a clear system that is improving and working better and better every year."

Wendy S.

"When I was looking at marketing programs, I knew that I needed both the structure and the support. Erin gave me both and then some. Her approach is sensible, but fun, and she shared many insider secrets that I have implemented into my business with ease. I appreciated the step-by-step instruction that was easy on my schedule."

Sadie S.

Pricing that's accessible...




Full Access to Course

All Calls and Call Recordings

Easy to Follow Templates

Private Facebook Group

BONUS 1-1 Call w/ Erin MacCoy

= 3 Total 30 Min. Calls


Payment Plan



Full Access to Course

All Calls and Call Recordings

Easy to Follow Templates

Private Facebook Group

Two Personal 1-1 Calls w/ Erin MacCoy (30 minutes each)


Frequently Asked Questions

Aspiring and established entrepreneurs welcome! You are gifted, but struggling to pull all the critical details of a Brand and/or Marketing Plan together. You are overwhelmed or stuck and feel alone in the process of getting yourself out there. Your business has plateaued and/or is a listless endeavor in the sea of your competition. You know who you want to reach or impact, but you’re not sure how to create content or offers that attract them like bees to honey.

Anyone who is not ready to embrace change and do something to revive or launch their business with a solid plan for success in hand. If you’re unwilling to try new things, this is not the course for you.

We will meet weekly from October 6th- November 17th on Tuesdays from 1- 2 pm PST. Classes will run about an hour with plenty of time for questions.

Classes will be posted in an archive you will have access to (within 24 hours) throughout the duration of the course.

You will have access to the content of this course for up to 1 year from your registration date.

You will receive 6 templates to help you build and execute your Marketing Plan. You will also receive bonuses and support as we go.

Participants who pay in full will receive an additional 30-minute coaching session to be scheduled and used within 30 days after the start of the course. I want to make sure you get the most out of your commitment to yourself and your business, so scheduling this laser coaching session is a top priority.

If you get through the first 4 calls of the program, have participated in all the calls & completed all of the templates and worksheets, and still decide this course is not for you, we will be happy to refund your investment.  

Refund Requests must be made via PHONE CONVERSATION only, not via voicemail or email, and refunds will be processed 4-6 weeks from the date of approval.

No refunds will be given for quitting the program after the 4th call.

By purchasing this course, you accept, agree and understand that you are fully responsible for your progress and results from your participation and that we offer no representations, warranties or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth or results of any kind. 

You alone are responsible for your actions and results in life and business which are dependent on personal factors including, but not necessarily limited to, your skill, knowledge, ability, dedication, business savvy, network and financial situation, to name just a few. Simply put, in order to get the most out of this course, your participation and willingness to change and evolve are most certainly required!

You will have access to all of the materials purchased for up to one year from the date of initial registration. If you decide to quit the course, you will also forfeit any coaching sessions, including the additional session you may have purchased as part of paying in full. There are no refunds, and we hope you will benefit from the value of the course when you’re ready to resume taking it.

I would love to answer any questions you have about this course. Please email me at erin(at)erinmaccoycoaching(dot)com


This is a critical time in our lives.

Pivoting and evolving our businesses to thrive matters.

I am pricing this at a low introductory rate to make it accessible and affordable to more business owners who are hungry to make a difference and build a business they love!

Meet the Facilitator

Hi! I'm Erin MacCoy.

I am deeply passionate about helping entrepreneurs with purpose, brand, and marketing their businesses so they can see results sooner, make money faster and achieve lasting abundance.  I focus on designing the brand, strategy, and plan so entrepreneurs can achieve their goals, reach new customers, and increase their brand awareness. 


As a coach, I encourage, motivate, and partner with my clients to reach new levels of professional success. We center on brand authenticity to get the business noticed and I help my clients to manage the implementation and execution of the marketing plans we create. I am a lifelong learner, continually deepening my exploration of new and creative ways to make a brand memorable, relevant and income-generating. This keeps me on the cutting edge of what’s working in marketing today.